• THE RIEGELE HISTORY

    Genuine Tradition since 1386.

A Liquid Love of Life

The passion for brewing and the enjoyment of beer are from the very beginnings of our Brewery the driving force and motivation for Riegele’s success. Based on these, an unconditional commitment to producing the highest quality beer arose along with a positive outlook and approach to life. These characterize the entire Riegele Brewery team’s persona down through history to this very day.

Future

Cherished things to be cherished forever, an affinity for change, and the openness to face the new have always been the guiding light and ideas that have illuminated the Riegele Brewery over the centuries. And they will continue to function the same way in the future so that we may also in the future be able to raise our Riegele glasses high to toast and say, „Here’s to a wonderful life here!“

2006
SEBASTIAN PRILLER

28th Generation

Sebastian Priller-Riegele, World Champion Beer Sommelier and passionate Beer Ambassador, is the 28th generation of the Riegele „Family“ to take the helm and assume the leadership of the Brewery.

Hier ist ein Bild von Sebastian Priller Junior und Dr. Sebastian Priller Senior
1990
Hier ist ein Foto von Dr. Sebastian Priller
DR. SEBASTIAN PRILLER-RIEGELE

27th Generation

Dr. Sebastian Priller became the Brewery’s director guiding the company through the concluding years of the 20th century and the beginning of the new millenium as vast historical changes took place politically and in the world of brewing.

1954
Johanna Priller

26th Generation

Incisive and strong, Frau Johanna Priller led the Brewery through tough times in a very changed and changing world handling business operations while...

Hier ist ein Foto von Johanna Priller
1954
Hier ist ein Foto von Josef Priller auf einer Flugrollbahn
Josef „Pips“ Priller

26th Generation

 ...Johanna’s husband, a highly decorated, WWII fighter pilot ace, „Pips“ Priller, changed careers learning the art of  brewing and becoming a brewer. 

1911
THE BREWERY IN THE FROELICH STRASSE 26

Riegele enters modern times with the relocation of the Brewery to its current location next to the main rail station in the heart of the City. The new construction was engineered by Prof. Theodor Ganzenmueller of the Bavarian State Brewery and Brewing Research Institute Weihenstephan. A major advantage of the new site was the presence of summer cooling cellars at the adjacent rail station because electric refrigeration though soon to come had not yet evolved at that time.

Hier ist eine historische Luftaufnahme des Brauhaus Riegele
1904
Hier ist ein Foto von Commerzienrat Sebastian Riegele
COMMERZIENRAT (INDUSTRIALIST)
SEBASTIAN RIEGELE

25th GENERATION

Commerzienrat Sebastian Riegele, was a man with broad world view and the force of personality to get things done. He took over from his father Sebastian Riegele.

1884
SEBASTIAN RIEGELE

24th GENERATION

Following the death of the Justina Kähn, her daughter Johanna sold the Brewery property „The Golden Horse“ to Sebastian Riegele. The price was 375,000 Reichsgoldmark. The sales contract was prepared by the Bavarian Royal Notary Jakob Rosendahl of Augsburg. The Brewery’s production was a modest 6,000 hectoliters, but that would change markedly in the course of time.

Hier ist ein Foto von Sebastian Riegele
1846
JOHANN ADAM KÄHN VON
BALDINGEN AND JOHANNA
SABINA BÄURLE

23th Generation

The wedding of Johann Adam Kähn von Baldingen and Johanna Sabina Bäurle, née Burkhardt took place. This was her second marriage.

1820
ELIZABETH DANZER AND GEORG SIGMUND BÄUERLE

21th and 22th Generation

Elisabeth Danzer, née. Mayr, widowed Bäurle, wills the brewery and attached properties to her son from her first marriage Georg Sigmund Bäurle. He was a grandson of Sebastian Bäuerle, who had bought the brewery in 1786.

1820
GEORG MICHAEL BÄURLE

20th Generation

Sebastian’s son Georg Michael Bäurle marries Anna Catharina Winklerin.

1786
SEBASTIAN BÄURLE

19th Generation

Regina Heinzelmann sells the beer distribution outlets with all the accoutrements to Sebastian Bäurle and his wife Sabina Starkin for about 8,500 Gold Marks.

1767
Hier ist ein historisches Stadtfoto aus Augsburg
HEINRICH HEINZELMANN

18th Generation

The widow Anna Maria Heinzelmann (née Beeg) wills the brewery to her son Heinrich Heinzelmann, a grandson of David Heinzelmann and his wife Regina Eichlerin, who had bought the brewery in 1717.

1717
DAVID HEINZELMANN

17th Generation

Sale of the business to David Heinzelmann: The widow, Regina Degmeyr (née Negele,) sells the beer sales outlet together with the right to sell beer to David Heinzelmann of Leutkirch and his wife Anna Maria Ammannin. The price was 7,500 Goldmarks.

1676
THE SON, CASPAR DEGMAYR JUNIOR

16th Generation

Son Caspar Degmayr Jun. marries Regina Negelerin (Negele). He is himself a brewer and operates the beer sales outlet further.  

1648
THE HOHES FRIEDENSFEST
AUGSBURG

The Peace of Westphalia ended the 30 Years War which devasted central Europe. With two-thirds the population – eight million – dead, the conclusion of hostilities was celebrated on August 8th with a „High Celebration“ and general rejoicing. Even today August 8th is a public holiday in Augsburg and you may be sure Augsburg brewers, foremost Riegele, are totally engaged!

1641
CASPAR DEGMAYR

15th Generation

Caspar Degmayr and Regina Widemännin take over the beer sales outlet in the Bäckergasse from this time on, but perhaps even earlier, the site becomes known as „The Golden Horse.“

1593
ENDRIS WIDEMANN

14th Generation

Endris Widemann’s same-named grandson, (the son of the late Endris Widemann from his marriage to Maria Nadlerin,) takes over the beer sales outlets in the Bäckergasse together with his wife Maria Lauterweinin after the will is probated.

Hier ist ein Gemälde mit einer historischen Stadtszene vom Augsburger Rathausplatz
1566
ENDRIS WIDEMANN JUN.

13th Generation

Endris Widemann, Junior, succeeds his father as head of the brewery. 

1543
BIERPFENNIG – A BEER TAX COIN

The „Bierpfenning“ or tax on beer is introduced and remains in effect until today as a Beer Tax. 

1521
ENDRIS WIEDEMANN SEN.

12th Generation

Endris Wiedemann takes over the brewery after having lived there five years already since 1519. In that year he also married Anna Behaimin, who apparently was the daughter of the Behem Family.

1516
REINHEITSGEBOT – THE BAVARIAN BEER PURITY LAW

This ordinance Landordnung was introduced by Duke Wilhelm IV in Munich and by Duke Ludwig X. in Ingolstadt for all of Bavaria. In 1543 this led to the introduction of the Bavarian Bierpfennig tax which was eventually rescinded in 1807 after Bavaria had become a kingdom. Father Anselm Bilgri OSB, former Prior of Andechs Monastery, noted that the maintenance of the Purity Law was perhaps more important than keeping the Sixth of the Ten Commandments.

Hier ist ein Foto eines historischen Buches mit dem gedruckten Reinheitsgebot
1508
LEONHARD BEHEM

11th Generation

Leonhard Behem had already lived a while earlier in the home of the widow Kunigunde Müller and apparently married one of the Müller family’s daughters. 

1491
ULRICH & KUNIGUNDE MÜLLER

10th Generation

Ulrich Müller, known as „Prew“ managed the brewery 12 years until 1503 when his wife Kunigunde succeeded him for another four years until 1507.

1486
LEONHARD HILTPRAND

9th Generation

Again another generation, the 9th, took over after Greyner’s brief administration. 

1484
BARTHOLOME GREYNER

8th Generation

The 8th generation of brewers saw Bartholome Greyner as the „Bräu“

1482
HANS GEYER

7th Generation

The 7th generation ran the brewery but for only a very brief time.

1476
HANS MAIR, SON

6th Generation

Hans Mair, Junior, succeed his father as the sixth owner.

1469
BERNHARD MAIR

5th Generation

After 32 years, the 5th generation assumed control of the brewery.

1437
HANS MÜLLER

4th Generation

Ulrich Schmidlin, Junior, died and the beer brewer Hans Müller succeeded him the very next year in 1438 – apparently just after marrying Schmidlin’s widow who had continued to live in the brewery along with her father-in-law.

1434
ULRICH SCHMIDLIN

3rd Generation

Grandson Ulrich Schmidlin relocates the brewery once again, this time to the Bäckergasse acquiring the corner building at the Weissengässchen intersection where it was to remain for 200 years.

1408
JOHANN SCHMID

2nd Generation

Johann Schmid transferred the brewery to the Georgenstrasse in the „Porta Roter Turm“ tax district after his father’s death in 1439.

Hier ist ein Kupferstich der Ulrichskirche und des roten Tors in Augsburg
1386
HANS SMID

1st Generation

The beginning of the Riegele Brewing Dynasty. From the beginning the brewery was called „The Golden Horse Brewery.“  Its proud trademark survives to this day. The Beerbrewer known as the „Bräu“ was Hans Smid.


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Brauerei S.Riegele
Inh. Riegele KG
Frölichstraße 26
86150 Augsburg
Tel.: 0821-3209-0
Fax: 0821-3209-80
E-Mail: info@riegele.de
Riegele Logistikzentrum
Otto-Hahn-Str. 6
86368 Gersthofen
Tel.: 0821-3209-32
Tel.: 0821-3209-38
E-Mail: info@riegele.de